The Importance of Communication on Show Site


By  August 12, 2025

As team members in the event production industry, our ultimate mission almost always involves communicating a message to our audience. Ironically, the biggest barrier to this too often involves communicating with each other. When the stage lights are up and the talent is on-stage, it is essential that the production team can clearly communicate with each other to create those seamless moments for the audience.


The heart of this communication is generally a director or stage manager “calling” the show for the team. This person is responsible for articulating their vision for the show, in a way that each team member can quickly and consistently understand.


One key aspect to this is using consistent language. For example, there are a handful of common terms to ask a lighting director to turn off the front stage wash, such as “Stage Wash Down”, “Douse Front Light”, or even just “Lights Down”. By deciding in advance which of these phrases to use, the team can more quickly react and understand which cues are meant for them.


App-based rundown software like ScriptElephant assist teams with this by allowing script writers to assign names for each possible lighting scene. This allows the script writer to consistently re-cue these same scenes each time they are needed. This also allows the lighting operator to see a full list of each lighting scene in advance, so they can easily program their console with the same scene name the show caller will use.


Another important factor is making sure that the show caller can quickly explain a complex cue, so that operators in each department can hit their marks simultaneously. A trick for this is for the show caller to use a short name that has a specific meaning for each department.


For example, the show caller can announce to their team:


"We’re coming up on ‘applause’. For this cue, lighting will be on crowd lights, music will swell, graphic C.21 will play, and cameras will be on wide.

Standby for ‘applause’. Ready, and... go."


Screenshot of a virtual meeting agenda. Keynote address by Ms. Naomi Liu is displayed with audience interaction buttons.

Good script writing software allows the director to write complex cues like this in the script, and also to assign a name to them. This allows everyone reading the script to clearly identify each cue by name, and to understand their specific role in that cue.


Clear and consistent language in cue writing is an important detail for show callers on productions large and small. This helps the show caller to confidently call their show without hesitation, and for the rest of their team to create the same show, from rehearsal to final production.

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